Stager Profile – Patti Houston talks about her road to fearlessness.

You know the Dos Equis guy? The Most Interesting Man in the World? Well, he’s got nothing on Patti Houston, Managing Director of Flüff Design and Decór in Vancouver. Patti, who’s been a friend of ours for more than 10 years and helped to pick our paint and hardware when we opened our current location 6 years ago, has a unique view on her business, her personal evolution, and what it means to be successful.

Patti’s background involved flipping houses in Winnipeg at 19 years young, working as a Visual Display Artist doing window exhibits, time well spent working at Ricki’s and Esprit, and 12 years ago, on September 1st, after a long August Long weekend, launching Fluff. The genesis for Fluff came from working with her developer husband Rick, and wondering why they couldn’t rent furniture for new builds instead of buying it. It started out at 1700 sq. feet, quickly evolved to 3000 and now stands at more that 17,000 sq. feet, with 10 designers on staff.

What really strikes you when meeting and talking with Patti is her sense of self. She believes in hard work, honesty in business and sincerely cares about the people she works with. She practises yoga and meditation, has added a studio for such pursuits at Fluff for her employees, and is working on embracing her spirituality in her professional life.

“I spent the first 10 years trying to do business like a man, and the last 10 doing business as a woman.” When asked which way has worked out better, a wry smile tells us everything we need to know.

Her philosophy is to “adjust and correct,” to not be afraid to jump off the ledge, to have “guts” and live fearlessly. “Shine love,” she says. “Open heart and shine love.”

When asked to pick her favourite Style In Form pieces, Patti chose our Fifi Chairs, the new Norway Nesting Tables, “anything from your AIM Custom Collection,” and the Justin Storage Bed.

3 pictures in a row of Fifi uphulstered chairs

“The Fifi’s in any colour. They can go just about anywhere and I have never had a client who didn’t love them.”

set of 3 resin topped round nesting tables gold rose copper

“From the new collections I really like the 3 metal tables in different colours. Warm metals are so “HOT” right now.”

3 pictures side by side of AIM tables custom made in Canada white and grey veneers walnut

“The AIM Collection is sleek and modern, customizable and Canadian made. What more could you ask for?”

grey upholstered fabric storage bed with line tufted headboard

“The Justin storage bed is really great. Amazing colour, style and well priced.”

We are big fans of Patti and her entire team at Fluff. They are a lively bunch, with big smiles and endless talent. Here are just a few of our favourite projects they’ve done.

living room setting grey sofa and chair fireplace

dining room setting marble round table condo size yellow chairs

living room setting

living room setting fluff designs fifi chairs

*Images courtesy of Rob Shaer Photo, except #4 from Flüff Designs.