Profile – Allison Buchanan aka. Fearless Leader

Allison Buchanan, owner of Style In Form, sums up her success with one simple word: relationships. “I’m only as successful as the people I surround myself with,” she says. “Whether it is a customer, a supplier or the people on the front lines who I work with every day, our relationship matters to me.” She is big on things like loyalty, customer service and partnerships. “We try to focus on quality and great design,” she adds. “We are not about furniture from a box with a long list of instructions.”

2013-04-19 15.00.05Allison started Style In Form ten years ago and has been working in the furniture industry for the better part of 15 years. “What makes my job so great is that I am involved in all aspects of the business, the creative, the financial and the customer service side of things. We have found a good balance between having fun and getting the job done. We have the dogs and friends dropping by with their kids, it’s great, a great atmosphere.”

When asked to name her six favourite pieces from Style In Form, Allison chose the Griffin Desk “the perfect combination of looks and quality” Tulum (to-loom) Chair “functionality, comfort and design” Sol Cabinet “classic and timeless” Hara End Table “its simplicity is its strength, it never stops selling” and the Bebas Console Table “each one is a work of art” and Kotak Stool “unique, versatile and on trend” from the Natura Collection.

settings-0047griffin 2kotak 2hara end tablenatura consolesol cabinetHere is how she answered some of our more serious questions:

Favourite Movie: Moulin Rouge. “Because I’m a hopeless romantic.”

Favourite TV Show: Boardwalk Empire and/or Game Of Thrones.

Favourite Music: Willie Nelson/Waylon Jennings “I’m a country girl at heart.”

Obsession: NPR “This American Life is the best thing ever.”

Last Meal: Smoked Fish Tacos from Sirena Gorda in Zihuatenejo, Mexico.

Interview Question: “What time do you get up in the morning?”

True Love: Freckles and Zadie “Of course!”