Spotlight: The College Grand

As a wholesaler of furniture and accessories, we make it our mission to bring stylish products to our retail and designer customers across the country. A lot of time, effort, travel and coffee go into designing the right products that we think will look amazing in homes across Canada.

The right furniture and accessories really can transform a space from basic to beyond fabulous, and knowing how to style a room can help a consumer feel confident in their purchasing decision.

We work with some pretty amazing partners who love furniture and designing for the home as much as we do. These relationships are important because they help us stay connected to what is trending across the country and gives us valuable insight into what our partners need. It’s also resulted in some amazing friendships and that is the best part of all.

So when our Ontario Brand Ambassador, CASA ALMA, told us about the College Grand property we were excited to partner with them and are absolutely awestruck at the results. From furniture and accessory picks to styling and more, CASA ALMA spearheaded this project, adding their signature mix of new and vintage style throughout every nook, room, and alcove.

To say it’s swoon-worthy would be an understatement. 

The Project

Perched on a corner lot, The College Grand, a heritage house built in 1904 in Coubourg’s Heritage District, was being transformed into five stunning loft-style apartments.

The goal was to get the property walk-through ready to appeal to prospective renters who were looking for vintage appeal but with all the amenities that modern design has to bring. The apartments had to be styled to perfection. Challenge accepted. This project was so amazing that HGTV did a feature. Check it out!


From empty to epic, we hope you are inspired by seeing how Style In Form’s furniture transformed this amazing property.

College Grand Ethan Swivel Chair Blue

Photo Credit: Chantelle Watt

Swivel Solution

This nook overlooking the neighbourhood had great views but was awkward to decorate. Our Ethan Swivel Chair was the perfect fit. Paired with our Macrame Stool, it’s now the ideal perch for a morning coffee or to dive deep into a book. #serenity

Natura Live Edge Wholesale Wood Home Collection

Photo Credit: Chantelle Watt

Why wood you have it any other way?

Our versatile and timeless Natura Collection is a designer and retailer favourite. The live-edge teak is at home in any decor setting, from modern to rustic. Check out our Natura Tipis Bowls! Big on value and style, they are sold as a set of three and can be showcased individually or in a grouping.


Style in Form Eden Rattan and Fifi Chairs

Photo Credit: Chantelle Watt

Bring on the Boho

The boho trend is ever evolving. Our Eden Rattan Accent table adds just the right amount of bohemian style and fits in perfectly with the overall design direction of this project. For even more boho vibes, pair this table with the matching coffee table to make any room Instagram worthy.

Small space. Big style!

When you’re working with a small space like this one, armless chairs are a lifesaver. Our Fifi Chairs in deep green give this space a much-needed pop of colour while their low profile design doesn’t overpower the smaller floor plan. The result is a room that looks spacious even with the furniture added and you can’t ask for more than that.


Style In Form CASA ALAMA
Photo Credit: Chantelle Watt

Get Lit

When choosing lighting scale is important. Standing tall, our Lauren Lamp is the perfect choice for this bedside statement. Need options? Our ever-expanding lighting selection is one to watch.

Better Together

Can I get a woot woot! The exposed brick in the dining room is to die for so this room needed some extra attention. We’re loving how our ceramics make a dramatic statement when styled on our Slide Extension Table. Easy to maneuver, this contemporary table houses two extra leaves to easily expand from intimate dinner to full-on dinner party! Also featured our top-selling Crane Chairs. Stackable and easy to store, they are a true indoor/outdoor solution.


Wholesale furniture and accessories for Canadian retailers and designers

Photo Credit: Chantelle Watt

Trays in Different Ways

Who said trays have to live on a table? Not us. A little creativity goes a long way and we love seeing how our Eden Bamboo and Metal Tray Set look as statement wall art.  Also, does this mean we can eat in bed? Asking for a friend.

Absolutely Marble-ous!

One of the best parts of having a home is creating places to meet, eat and be together. The second best part? Making that space drool worthy. The stylish Italian Carrara marble and a sturdy cast aluminum base of our mid-century mod inspired Flute Table make all of that possible … and more.  


Sharing is caring!

We love seeing how you have used our furniture and decor in your projects and stores. Tag us at @style_in_form and use the hashtag #styleinform and we will be happy to share your work with our followers! 

Our goal is to make picking the right furniture and accessories for your store a breeze. 

Whether you’ve been our customer since the beginning, are new or are looking for a new Canadian wholesale furniture supplier, we make it our goal to make working with us as easy as can be. Our online to-the-trade catalogue is filled with stylish and trend-forward furniture and accessories. Sign in and start browsing now or apply for an account, and we’ll get you access to our customer-only pricing and perks.

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