Our Team

Allison B

Owner & CEO

I started Style in Form in 2003 with a vision to develop a fresh, stylish, contemporary furniture line for the Canadian market in 2003. My vision was clear: to introduce a fresh, contemporary furniture line to Canada. Today, from our Burnaby HQ, I reflect on our journey with gratitude and optimism.

Built on hard work, creativity, and fairness, I've navigated the challenges of entrepreneurship. Embracing risks and celebrating successes has been my mantra. My passion for the industry drives me to constantly seek the next big thing, whether through magazines, influencers, or overseas trips.

But business isn't just about profit. It's about personal growth, community impact, and mutual success. I take pride in knowing that our network of partners, employees, and customers collectively thrive.

"Sometimes life's going to hit you in the head with a brick. Don't lose faith. I'm convinced that the only thing that kept me going was that I loved what I did."

- Steve Jobs

These are my golden rules:

  • I will never forgo quality to increase sales. Never.
  • Our customers will never have to battle us over a product that has a problem. We will always find a solution.
  • I will put every effort into finding the right product at the right price.
  • We'll never grind a supplier to make a product for less than they can afford.
  • I will strive to make Style In Form a place where people enjoy coming to work.

This business was not created alone.

There are countless customers, suppliers, employees and peers who have given me extraordinary advice and support throughout the years. I couldn’t have made it without them having my back and so I send my heartfelt thanks to each and every one of you.

Andrew

Ontario & Quebec Sales

"No one’s interested in something you didn’t do."

- The Tragically Hip

Baby

Morale Management

Baby makes everything ok!

"The greatness of a nation and it’s moral progress can be judged by the way in which it’s animals are treated."

- Mahatma Gandhi

Hanna

Community Builder

Your social and sales guide

"I am thankful for my struggle, because without it, I wouldn’t have discovered my strength".

- Elle

Jackie

Support Squad

Lives for Customer Support

"But grace can still be found within the gale. With fear and reverence, raise your ragged sail."

- Dustin Kensrue

Ajmal

Quality Management

Your claims and quality control specialist

"If opportunity doesn't knock, build a door."

- Milton Berle

Johnlery

Warehouse Engineer

Helping get product to you

"Failure is not the opposite of success, it is part of it"

- Karamo Brown

Julius

Warehouse Engineer

Helping get product to you

"The circumstances of one’s birth is irrelevant, it is what you do with the gift of life that determines who you are"

- Mewtwo

Karolina

Finance and Procurement

Making method out of our madness!

"A wise girl knows her limits, a smart girl knows that she has none."

- Marilyn Monroe

Mark

Warehouse Engineer

Getting your orders packed and out the door

"Work Hard with consistency and determination to earn the life that you deserve"

- Macoy

Nancy

Office Manager

Ensuring everyone and everything is on point

"The most important thing is to enjoy your life – to be happy – it’s all that matters."

- Audrey Hepburn

Pavlo

Information Technology Director

Streamlining operations through optimized workflows and innovative tech solutions.

"Design is not just what it looks like and feels like. Design is how it works."

- Steve Jobs

Raymond

Lead Hand

Our rock in the warehouse. Shipping and handling SIF.

"Born to be true, not to be perfect."

- Unknown

Joseph

Software Engineer

Conecting the APIs to the ERPs with ones and zeros

"I have not failed. I’ve just found 10,000 ways that won’t work."

- Thomas Edison

Tom

Marketing Director

Making sure you know about the latest looks

"Do just once what others say you can’t do, and you will never pay attention to their limitations again."

- Captain James Cook

Wes

Merchandising and Sales

Styling superstar with killer sales skills

"Simplicity is the ultimate form of sophistication"

- Leonard da Vinci

Vincent

Warehouse Engineer

Helping get product to you.

"An ounce of practice is worth more than tons of preaching."

- Mahatma Gandhi

Aiza

Support Squad

Lives for Customer Support

"Don't do unto others what you don't want others to do unto you"

- Confucius

Santiago

Graphic Designer

Transforming ideas into visual gems

“Good design is about making the complicated simple and the simple meaningful.”

- Virgil Abloh

Kora

Photographer & Stylist

Capturing moments and turning them into timeless treasures.

“The words you speak, become the house you live in.”

- Hafiz

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