Our Team

Allison B

Owner & CEO

I started Style in Form in 2003 with a vision to develop a fresh, stylish, contemporary furniture line for the Canadian market in 2003. My vision was clear: to introduce a fresh, contemporary furniture line to Canada. Today, from our Burnaby HQ, I reflect on our journey with gratitude and optimism.

Built on hard work, creativity, and fairness, I've navigated the challenges of entrepreneurship. Embracing risks and celebrating successes has been my mantra. My passion for the industry drives me to constantly seek the next big thing, whether through magazines, influencers, or overseas trips.

But business isn't just about profit. It's about personal growth, community impact, and mutual success. I take pride in knowing that our network of partners, employees, and customers collectively thrive.

These are my golden rules:

  • I will never forgo quality to increase sales. Never.
  • Our customers will never have to battle us over a product that has a problem. We will always find a solution.
  • I will put every effort into finding the right product at the right price.
  • We'll never grind a supplier to make a product for less than they can afford.
  • I will strive to make Style In Form a place where people enjoy coming to work.

This business was not created alone.

There are countless customers, suppliers, employees and peers who have given me extraordinary advice and support throughout the years. I couldn’t have made it without them having my back and so I send my heartfelt thanks to each and every one of you.


Ontario & Quebec Sales

"No one’s interested in something you didn’t do."

- The Tragically Hip


Brand Storyteller

Helping to share our story with the world

"The dream is free. The hustle is sold separately."

- Unknown


Morale Management

Baby makes everything ok!

"The greatness of a nation and it’s moral progress can be judged by the way in which it’s animals are treated."

- Mahatma Gandhi


Community Builder

Your social and sales guide

"I am thankful for my struggle, because without it, I wouldn’t have discovered my strength".

- Elle


Support Squad

Lives for Customer Support

"But grace can still be found within the gale. With fear and reverence, raise your ragged sail."

- Dustin Kensrue


Warehouse Engineer

Helping get product to you

"Failure is not the opposite of success, it is part of it"

- Karamo Brown


Warehouse Engineer

Helping get product to you

"The circumstances of one’s birth is irrelevant, it is what you do with the gift of life that determines who you are"

- Mewtwo


Finance and Procurement

Making method out of our madness!

"A wise girl knows her limits, a smart girl knows that she has none."

- Marilyn Monroe


Warehouse Engineer

Getting your orders packed and out the door

"Work Hard with consistency and determination to earn the life that you deserve"

- Macoy


Office Manager

Ensuring everyone and everything is on point

"The most important thing is to enjoy your life – to be happy – it’s all that matters."

- Audrey Hepburn


Operations Engineer

Streamlining operations through optimized workflows and innovative tech solutions.

"Design is not just what it looks like and feels like. Design is how it works."

- Steve Jobs


Lead Hand

Our rock in the warehouse. Shipping and handling SIF.

"Born to be true, not to be perfect."

- Unknown


Planning Manager

Our remote American and right hand woman for purchasing.

"Hope is the thing with feathers that perches in the soul – and sings the tune without the words – and never stops at all."

- Emily Dickinson


Customer Service and Sales

Making sure customers have a great experience with Style In Form

"It's better to be looked over than overlooked."

- May West


Merchandising and Sales

Styling superstar with killer sales skills

"Simplicity is the ultimate form of sophistication"

- Leonard da Vinci


Warehouse Engineer

Helping get product to you.

"An ounce of practice is worth more than tons of preaching."

- Mahatma Gandhi