At Style In Form, we’ve always been about bringing great design and quality to the forefront. But we realized something important: the way trade professionals—interior designers, retailers, and procurement teams—shop for furniture hasn’t been keeping up with their needs. Off-the-shelf eCommerce platforms just don’t cut it when you’re juggling multiple projects or managing large-scale orders. 

That’s why we decided to create something better. Our new custom-built B2B eCommerce platform was designed specifically for you—our trade partners—so you can easily source the latest products for your stores and projects. Here’s a little behind-the-scenes on why we invested in this platform and why we’re confident it’ll make your life a whole lot easier. 

Why Generic eCommerce Just Doesn’t Work for the Trade 

We know firsthand that the available eCommerce solutions out there aren’t built for the complexity of the trade world. Sure, they work fine for everyday consumers, but when you’re a designer or retailer with specific needs, you need more than a basic shopping cart. 

Here’s where those generic platforms fall short: 

Big Orders Get Messy: If you’ve ever tried to place a bulk order on a consumer platform, you know it can be a headache. Large quantities, shipping logistics, and tracking multiple items just don’t fit into a one-size-fits-all solution. 

No Custom Pricing: We get it—trade professionals expect flexible pricing based on their order size or project scope. That’s something most off-the-shelf platforms don’t offer, which is why we knew we needed to build in dynamic pricing options. 

Managing Multiple Projects: Designers, in particular, often have multiple projects on the go, and it’s not always easy to keep things organized. Generic platforms aren’t made to handle this kind of complexity. 

What Makes Our New Platform Different? 

We designed this new platform with you in mind, to make your purchasing experience smoother, faster, and more intuitive. Here’s how we’ve tailored it to meet the specific needs of trade professionals: 

Real-Time Inventory Updates: No more wondering if the product you need is actually available. Our platform shows real-time inventory, so you can plan your orders with confidence. 

Save Projects and Lists: You can save product selections for different projects, making it easier to revisit and manage everything in one place. Whether you’re working on a home renovation or stocking up for a showroom, it’s all there when you need it. 

Streamlined Communication: Got a question about an item? Need customization options? You can reach out to our team directly through the platform. We’re here to help make sure your orders are exactly what you need, when you need them.