About Us

Style In Form is a Canadian wholesale furniture company that has been supplying retailers, designers, restaurants and hotels since 2003.

Our wood, glass and upholstery collections range from mid-century modern and classic to industrial and organic in earthy, natural and walnut tones. We offer a range of items that include both reproductions and original designs that can be found in the bedroom, dining room, living room and beyond.

Our head office and warehouse are located in Burnaby, BC and our east coast customers are serviced from a Brampton, Ontario distribution center.

Make an Appointment to visit our Burnaby, BC showroom in person or virtually or browse the rest of the website for more details.

Allison B

Owner & CEO

I have a recording in my head of what customers have said is missing in the market, then I look to our suppliers and partners in China, India, BC, Vietnam, Indonesia, Phillipines and beyond.

Looking back on everything, I always smile thinking about how I got here.

I started Style in Form in 2003 with a vision to develop a fresh, stylish, contemporary furniture line for the Canadian market. Today, as I sit at my desk at our HQ in Burnaby, British Columbia, I am grateful for the journey and our future.

I love this quote from Rachel Zoe: “Style is a way to say who you are without having to speak.”

That’s what I want someone to feel when they see our product. I want them to look at our products and instantly see our dedication to bringing style to the home.

I still run the company on my founding principles of hard work, creativity, fairness and opportunity. With growth comes challenge. In the beginning, I had to learn every facet of the business from HR, finance and tech, to marketing and product development. Now, that base keeps me connected to my team and the health of our business. I’ve often been asked how I’ve managed to run and grow this business as an entrepreneur. My answer? “It’s easy when you enjoy the challenge, breaking the mould, taking risks and celebrating successes.”

It’s hard to explain how much I adore this industry. Getting the right merchandise at the right time is essential and I am always on the hunt for our next great product.

I strive to be on the forefront of what’s next. From pouring over the pages of magazines like House and Home and Style At Home, to following creative influencers on Instagram and my favourite blogs, to overseas buying trips, I can’t wait to discover what’s next.

A business has to be about more than financial success. It’s also about personal success and creating an environment where your value system can reach into everything you do. Strong businesses support families, communities and local economies. The partners we work with, customers, employees, suppliers and buyers, rely on each other. I feel a great sense of accomplishment in knowing that we are all contributing to each other’s success.

“Sometimes life’s going to hit you in the head with a brick. Don’t lose faith. I’m convinced that the only thing that kept me going was that I loved what I did. “

Steve Jobs

Looking back on everything, I always smile thinking about how I got here.I started Style in Form in 2003 with a vision to develop a fresh, stylish, contemporary furniture line for the Canadian market. Today, as I sit at my desk at our HQ in Burnaby, British Columbia, I am grateful for the journey and our future.

These are my golden rules:

  • I will never forgo quality to increase sales. Never.
  • Our customers will never have to battle us over a product that has a problem. We will always find a solution.
  • I will put every effort into finding the right product at the right price.
  • We'll never grind a supplier to make a product for less than they can afford.
  • I will strive to make Style In Form a place where people enjoy coming to work.

This business was not created alone.

There are countless customers, suppliers, employees and peers who have given me extraordinary advice and support throughout the years. I couldn’t have made it without them having my back and so I send my heartfelt thanks to each and every one of you.


Brand Storyteller

Helping to share our story with the world

"The dream is free. The hustle is sold separately."

- Unknown


Morale Management

Baby makes everything ok!

"The greatness of a nation and it’s moral progress can be judged by the way in which it’s animals are treated."

- Mahatma Gandhi


Community Builder

Your social and sales guide

"I am thankful for my struggle, because without it, I wouldn’t have discovered my strength".

- Elle


Support Squad

Lives for Customer Support

"But grace can still be found within the gale. With fear and reverence, raise your ragged sail."

- Dustin Kensrue


Warehouse Engineer

Helping get product to you

"Failure is not the opposite of success, it is part of it"

- Karamo Brown


Warehouse Engineer

Helping get product to you

"The circumstances of one’s birth is irrelevant, it is what you do with the gift of life that determines who you are"

- Mewtwo


Finance and Procurement

Making method out of our madness!

"A wise girl knows her limits, a smart girl knows that she has none."

- Marilyn Monroe


Support Squad

Helping you get what you need and making sure you are happy.

"We keep moving forward, opening new doors, and doing new things, because we’re curious and curiosity keeps leading us down new paths."

- Walt Disney


Warehouse Engineer

Getting your orders packed and out the door

"Work Hard with consistency and determination to earn the life that you deserve"

- Macoy


Office Manager

Ensuring everyone and everything is on point

"The most important thing is to enjoy your life – to be happy – it’s all that matters."

- Audrey Hepburn


Junior Marketing Designer

Helping us to maintain our branding and produce media content.

"Design is not just what it looks like and feels like. Design is how it works."

- Steve Jobs


Lead Hand

Our rock in the warehouse. Shipping and handling SIF.

"Born to be true, not to be perfect."

- Unknown


Planning Manager

Our remote American and right hand woman for purchasing.

"Hope is the thing with feathers that perches in the soul – and sings the tune without the words – and never stops at all."

- Emily Dickinson


Merchandising and Sales

Styling superstar with killer sales skills

"Simplicity is the ultimate form of sophistication"

- Leonard da Vinci


Warehouse Engineer

Helping get product to you.

"An ounce of practice is worth more than tons of preaching."

- Mahatma Gandhi