Our Story

Style In Form is a Canadian wholesale furniture company that has been supplying retailers, designers, restaurants and hotels since 2003. Our wood, glass and upholstery collections range from mid-century modern and classic to industrial and organic in earthy, natural and walnut tones. We offer a range of items that include both reproductions and original designs that can be found in the bedroom, dining room, living room and beyond.

Our head office and warehouse are located in Burnaby, BC and our east coast customers are serviced from a Brampton, Ontario distribution center.

Check out our show room at Unit 107-8289 North Fraser Way in Burnaby, British Columbia, or browse the rest of the website for more details.



Allison B
Owner and CEO

I have a recording in my head of what customers have said is missing in the market, then I look to our suppliers and partners in China, India, BC, Vietnam, Indonesia, Phillipines and beyond.

“Sometimes life’s going to hit you in the head with a brick. Don’t lose faith. I’m convinced that the only thing that kept me going was that I loved what I did. “
– Steve Jobs


Looking back on everything, I always smile thinking about how I got here.

I started Style in Form in 2003 with a vision to develop a fresh, stylish, contemporary furniture line for the Canadian market. 15 years later, as I sit at my desk at our HQ in Burnaby, British Columbia, I am grateful for the journey and our future.

Today, I still run the company on my founding principles of hard work, creativity, fairness and opportunity. With growth comes challenge. My hands-on approach to every facet of the business from HR, finance and tech, to marketing and product development, keeps me connected to the health of our business. I’ve often been asked how I’ve managed to run and grow this business as an entrepreneur. My answer? “It’s easy when you enjoy the challenge, breaking the mold, taking risks and celebrating successes.”

It’s hard to explain how much I adore this industry. Getting the right merchandise at the right time is essential and I am always on the hunt for our next great product.

I strive to be on the forefront of what’s next. From pouring over the pages of magazines like House and Home and Style At Home, to following creative influencers on Instagram and my favourite blogs, to overseas buying trips, I can’t wait to discover what’s next.

A business has to be about more than financial success. It’s also about personal success and creating an environment where your value system can reach into everything you do. Strong businesses support families, communities and local economies. The partners we work with, customers, employees, suppliers and buyers, rely on each other. I feel a great sense of accomplishment in knowing that we are all contributing to each other’s success


I love this quote from Rachel Zoe: “Style is a way to say who you are without having to speak.”

That’s what I want someone to feel when they see our product. I want them to look at our products and instantly see our dedication to bringing style to the home.

These are my golden rules:

  • I will never forgo quality to increase sales. Never.
  • Our customers will never have to battle us over a product that has a problem. We will always find a solution.
  • I will put every effort into finding the right product at the right price. We’ll never grind a supplier to make a product for less than they can afford.
  • I will strive to make Style In Form a place where people enjoy coming to work.

This business was not created alone.

There are countless customers, suppliers, employees and peers who have given me extraordinary advice and support throughout the years. I couldn’t have made it without them having my back and so I send my heartfelt thanks to each and every one of you.

OUR PEOPLE:


Andrew

Lead Hand:
Andrew manages all the requests from the office and customers, makes sense of it all then translates it back to the warehouse.

“That rug really tied the room together.” 
The Dude, The Big Lebowski

AJ

Office Coordinator:
Ask him anything about product.

“Love all. Trust few. Everything is real, but not everyone is true.” 
Sumathikumr Jain


Elizabeth

Brand Ambassador, Ontario:
Busy spreading SIF love and growing our Ontario business.

“If you’re not making anyone nervous, you’re not doing anything special.” 
– Leanne Ford

Frank

Morale Management
Frank makes everything ok!

“The Greatness of a nation and it’s moral progress can be judged by the way in which it’s animals are treated .”
Mahatma Gandhi


Katerina

Orders
Flawless– that’s all you need to know.

“If everybody were like everybody else, how boring it would be. The things that make me different are the things that make me, me.”
– Piglet & Eeyore, Winnie The Pooh

Karolina

Chief Financial Officer
Making method out of our madness!

“A wise girl knows her limits, a smart girl knows that she has none. ” 
Marilyn Monroe


Nancy

Office Manager
Ensuring everyone and everything is on point

The most important thing is to enjoy your life – to be happy – it’s all that matters.”
– Audrey Hepburn

Raymond

Warehouse Engineer
Our rock in the warehouse. Shipping and handling SIF

“Born to be true, not to be perfect.”
– Unknown


Stephanie

Operations Manager
Making sure the right people have the right information at the right time.

“Tomorrow is a new day with no mistakes in it… yet!”
LM Montgomery, Anne Of Green Gables

Shannon

Inventory Planner
Our remote American and right hand woman for purchasing

Hope is the thing with feathers that perches in the soul – and sings the tune without the words – and never stops at all.”
– Emily Dickinson

Zadie

Queen Bee

“The most dangerous woman of all is the one who refuses to rely on your sword to save her because she carries her own.”
– R.H. Sin