Style In Form is a Canadian wholesale furniture company that has been supplying retailers, designers, restaurants and hotels since 2003.
Our wood, glass and upholstery collections range from mid-century modern and classic to industrial and organic in earthy, natural and walnut tones. We offer a range of items that include both reproductions and original designs that can be found in the bedroom, dining room, living room and beyond.
Owner & CEO
I have a recording in my head of what customers have said is missing in the market, then I look to our suppliers and partners in China, India, BC, Vietnam, Indonesia, Phillipines and beyond.
Looking back on everything, I always smile thinking about how I got here.
I started Style in Form in 2003 with a vision to develop a fresh, stylish, contemporary furniture line for the Canadian market. Today, as I sit at my desk at our HQ in Burnaby, British Columbia, I am grateful for the journey and our future.
I love this quote from Rachel Zoe: “Style is a way to say who you are without having to speak.”
That’s what I want someone to feel when they see our product. I want them to look at our products and instantly see our dedication to bringing style to the home.
I still run the company on my founding principles of hard work, creativity, fairness and opportunity. With growth comes challenge. In the beginning, I had to learn every facet of the business from HR, finance and tech, to marketing and product development. Now, that base keeps me connected to my team and the health of our business. I’ve often been asked how I’ve managed to run and grow this business as an entrepreneur. My answer? “It’s easy when you enjoy the challenge, breaking the mould, taking risks and celebrating successes.”
It’s hard to explain how much I adore this industry. Getting the right merchandise at the right time is essential and I am always on the hunt for our next great product.
I strive to be on the forefront of what’s next. From pouring over the pages of magazines like House and Home and Style At Home, to following creative influencers on Instagram and my favourite blogs, to overseas buying trips, I can’t wait to discover what’s next.
A business has to be about more than financial success. It’s also about personal success and creating an environment where your value system can reach into everything you do. Strong businesses support families, communities and local economies. The partners we work with, customers, employees, suppliers and buyers, rely on each other. I feel a great sense of accomplishment in knowing that we are all contributing to each other’s success.
“Sometimes life’s going to hit you in the head with a brick. Don’t lose faith. I’m convinced that the only thing that kept me going was that I loved what I did. “
Looking back on everything, I always smile thinking about how I got here.I started Style in Form in 2003 with a vision to develop a fresh, stylish, contemporary furniture line for the Canadian market. Today, as I sit at my desk at our HQ in Burnaby, British Columbia, I am grateful for the journey and our future.
These are my golden rules:
This business was not created alone.
There are countless customers, suppliers, employees and peers who have given me extraordinary advice and support throughout the years. I couldn’t have made it without them having my back and so I send my heartfelt thanks to each and every one of you.